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Market

The Photo Independent Art Fair is designed specifically for fine art photographers. Currently, through our network of web and social media channels, we have a following of over 72,000 subscribers and growing. Our followers are cutting-edge, sophisticated, and affluent enthusiasts who are looking for the next new cool product or artist to set them apart. Photo Independent is geared not only towards photographers, but also towards industry leaders in the art world, collectors, curators, gallerists, designers, and publishers.

Program/Agenda

Photo Independent will be promoted through a comprehensive marketing campaign, incorporating print, online, and social media as well as valuable media partnerships. Our marketing program will be geared not only towards photographers but also towards collectors, curators, gallerists, publishers, designers, and other art world professionals.

Outreach

A national promotional campaign will target key publications in advertising and publicity with a strong focus on Southern California and its rich community of art lovers. These will include arts and lifestyle magazines, arts media, and online channels.

Social Media

A social media program has been designed to support the advertising and marketing campaign while involving the art community in the development of the Photo Independent Art Fair. Through our network of social media channels we have over 20,000 followers with an active presence on Facebook, Twitter, and Instagram. This campaign will promote artists, publishers, programs, and partners both leading up to and during the Fair.


Photo Above: Marseille, France, 1978. Courtesy and © Graham Howe.