Protea #4

Protea #4

Bob Francis

Hermosa Beach, CA
Bob@BobFrancis.com
www.BobFrancis.com

I have been in the professional graphic design and advertising business for over 36 years, as an art director, graphic designer and creative director. What I’ve always known all these years is that I truly love photography. I have worked with many excellent and gifted photographers creating thousands of marvelous images for a variety of clients, but always striving to transcend commercial photography and taking the work to a higher level. Of course that didn’t always happen which is the pesky thing about working with some clients. My skills in design and the visual arts have realized a new purpose in the personal work I do now. Capturing the image is not the end but the beginning of my process to realize the print, and present the image in its best light. It is my years of working with photography, either my own work or that of my collaborators, that sharpens my ability to recognize and produce the best image possible. All the magic I discover is shared in a grand presentation. Enjoy.